I designed and managed a comprehensive four‑month open enrollment campaign that spanned both print and digital platforms. This multi‑piece project included the development of a 20‑page enrollment guidebook, postcards, and flyers, as well as digital assets for campus screens. Working across an extended timeline allowed me to strategically release materials in phases, ensuring consistent engagement and clear communication throughout the enrollment period. The cohesive visual system unified all touchpoints, making complex information accessible and reinforcing Murphy USA’s commitment to employee support.